Uncover your Authentic Brand Essence by Resting More

I used to feel a tightness in my belly when I thought about branding my portfolio. As a designer with over a decade of experience, it was still challenging to brand myself because it seemed like there were infinite possibilities to represent my work. How could I possibly choose one direction to represent me in the online space that felt true?

But I finally realized that if I ever wanted to be able to grow my business and move to the next level of recognition and success, then I was going to have to uncover a new way of approaching branding that eased my nervous system and encouraged me into action.

Developing this new blend of brand strategy with wellness practices was what instilled deeper resonance in my business before even meeting me. If you’re a visionary entrepreneur, this is for you.

Photo by Muirgheal Forro @mani.obra

Stepping away from Pinterest

We often think we need more information to be better or productive. More references. More data. More inspiration. More Pinterest examples. But when does this become busywork, keeping us from excavating our own truths?

We’ve been socialized to depend on external validation and relying on someone on a “pedestal”. We forget that we have profound inner wisdom already.

Pause and listen.

Take a walk outside and be inspired by the land and creatures.

Close your eyes and listen to your breath move through your belly, your throat, your nose, your mouth—what new revelations arise?

Commune with your ancestors and hear the messages they have been waiting to tell you.

Your subconscious mind does 95% of your brain’s work, so let your thinking mind rest (source: Thrive Global). Whatever questions or challenges you have around your brand will come quickly and clearly when you engage in a wellness or intuitive practice that feels good to you, such as a meditation that connects with your creativity. 

Photo by Midori @sanctuary.studio

Transform your business

There are so many businesses and creatives out there, but when you hone in on YOUR unique perspective, what makes you excited, what feels natural and pleasurable to you, you will be a lighthouse for your dream people.

You quickly and loudly cut through the noise of Canva templates and illegible font pairings. People will feel seen and empowered in the way you present your work, because of your underlying conviction and courage threaded through all pieces of your brand: website, social media, copy, brand colors, photography and so on. 

By trusting in the wisdom of your inner voice and allowing in rest, exploration, and play, you build a business that cannot be replicated. You become THE ONE in your industry.

Save your time and energy on serving your community and resting, not toggling between font choices for hours.

Hire an expert so you can focus on your Genius

You are clear on your body of work and business focus. As a visionary, your ideas easily become movements towards collective change. But sometimes your plate gets full and can’t juggle your own branding and updating your website while you serve your community and speak on stages. When you’re ready to collaborate on your next level branding, Root to Bloom is here to listen to your culture shifting goals and bring them to life so you can focus on being in your genius.

Photo by Isabel Bagsik